We teamed up with Beyond Meat to create a limited edition collection merging fashion with plant-based innovation, all in the spirit of promoting a more compassionate and sustainable future. This collaboration marked a major step in expanding the reach of veganism as a lifestyle and a movement.

The campaign centered around the phrase "1(800) Meat-The-Future." During an early meeting with Ethan from Beyond Meat, he emphasized that Beyond Meat is the future—a lifeline for our planet. From that conversation, the idea of "1(800) Meat-The-Future" was born. Beyond Meat truly represents the future of meat, and this phrase captured the urgency of choosing plant-based options for a healthier tomorrow.

We also introduced the tagline "Love Never Tasted So Good" to highlight that choosing Beyond Meat means choosing love—for the planet, for animals, and for ourselves. Each bite of Beyond brings us closer to a kinder world.

The campaign video tells a story of bridging generations. It begins with an older woman answering her door to find a mysterious note reading, "1(800) Meat-The-Future." After calling the number, she received another delivery—this time from a young girl holding a package with the words "Don’t Eat The Homies" and two Beyond Burgers. The scene ended with the two generations sharing a meal, as the older woman proudly wore the exclusive set from our collection.

To celebrate the collaboration, we hosted an exclusive release party at Little Lunch in Venice, headlined by Saturdays at Seven, a local music showcase. The merch was available for purchase, and the invites mirrored the unique note card featured in the campaign video, offering a personal connection to the story.

The night featured performances by Ketu, Clementine Douglas, and Sacha Carlson. It was an unforgettable evening, celebrating our collaboration and spreading the message of love for the vegan movement.