We teamed up with Besties, LA’s favorite vegan grocery store, to co-design a T-shirt and launch it with an in-store party at our flagship store. This collaboration was all about bringing the LA community together and celebrating veganism.

The highlight of the event was the live tattoo session by Asia, one of Besties' talented owners. She brought her incredible skills to the party, offering vegan DETH tattoos and generously donating all proceeds to charity.

The idea was simple: bring our people together, get inked, and enjoy vegan snacks straight from Besties market. It was more than just a party; it was a celebration of the LA vegan community, our shared values, and a chance to connect with everyone in person.

Hosting this party at our LA flagship was the perfect way to showcase the synergy between our brands. It was amazing to see so many familiar faces, as well as new ones, come together to support the movement.