In celebration of Veganuary, we partnered with the popular vegetarian hotspot, Butcher's Daughter, to create a limited-edition tee that not only looked great but also carried a powerful message. Veganuary, a month-long celebration in January, encourages people to try a vegan lifestyle. Our goal with this collaboration was to spread awareness and reach a broader audience, particularly those who aren’t fully committed to veganism yet but are open to exploring it.

The response was incredible. Our tee collab sold out faster than we anticipated, and Butcher's Daughter experienced the same overwhelming demand. Seeing the tees around Venice has been such a fun experience, with many friends sending us photos of their sightings. It’s a reminder that our message is resonating far and wide.

By collaborating with Butcher's Daughter, a vegetarian (but not fully vegan) restaurant, we aimed to connect with those who are open to exploring veganism but might not be ready to dive in completely. Veganuary is the perfect opportunity for people to experiment with a plant-based lifestyle, and we wanted to be there to support that journey. For us, this partnership was about helping our vegetarian friends make the connection between their choices and the impact on animals and the planet.