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LIVEKINDLY: ‘DON’T EAT THE HOMIES’ – THE VEGAN CLOTHING BRAND FOR PUNKS WHO WANT JUSTICE

New vegan punk-inspired apparel line “Don’t Eat the Homies” (DETH) was launched earlier this week. Co-founded by Jordyn Weekly and Enrique Sanchez-Rivera, the Venice, Calif.-based brand hopes to inspire others to embrace a compassionate, meat-free lifestyle through its hoodies and tees that deliver a playful message. Vegan model Ireland Basinger-Baldwin, daughter of actors Kim Basinger and Alec Baldwin, donned DETH clothing for the brand’s first campaign. The model has previously appeared in an anti-fur campaign for international animal rights organization PETA. “This is a country where industrial farming and Big Agro misinform consumers, manipulate our tastes, and market what benefits their bottom line with no regard for the health of the individual or our ecosystem,” the company wrote in a blog post announcing the launch. “Because of...

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Don’t Eat the HomiesTM Vegan Apparel Takes Off and Takes No Prisoners

Dedicated to igniting plant-based anarchyTM in fashion, vegan apparel brand Don’t Eat the HomiesTM launches online with its line of 70s punk-style cruelty-free hoodies and tees. Every year, over 100 million cows, goats, horses, ducks, sheep and more are tortured and slaughtered in the name of food and fashion.Don’t Eat the HomiesTM (aka DETH) fights the bloody tide branded shirts with a simple message: when you consume animal products, you’re murdering innocent sentient beings -- our homies. Born of compassion by Jordyn Weekly and Enrique Sanchez-Rivera, the brand is designed to catalyze kindness in thought and habit by reframing meat, leather and other animal product consumption through simple, to the point apparel for vegans, vegetarians...

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