Apparel News: DETH Launches Punk-Inspired Streetwear With a Gentle Message

Promoting a humane message through streetwear inspired by punk culture, model and real-estate entrepreneur Jordyn Weekly and La Isla swimwear founder Enrique Sanchez-Rivera introduced their line DETH (Don't Eat The Homies) this week.

With key chains, T-shirts, muscle T-shirts and hoodies available from $8 to $46 retail, DETH promotes eco-conscientiousness and compassion to all animals with a focus on those that are used in industrial farming. The line's branding features model Ireland Basinger-Baldwin and is based on an approach that reintroduces veganism as "...pushy and playful. Compassionate not mushy."

Founded in February by Weekly, the brand was a project that she started by simply distributing her designs among family and friends free of charge.

"I founded the company back in February and Enrique found it on Instagram," Weekly said. "He wanted to partner with me and he owns a swim line that is really successful."

The DETH team is also thinking about future collections. While they are exclusively an e-commerce brand, Weekly is keeping in mind a possible expansion and future partnerships.

"We had some requests to do wholesale deals but don’t have anything official yet," she said.

In addition to spreading compassion through edgy streetwear, DETH will put its money into its message.

"We’re donating 10 percent of every sale to the Gentle Barn," Weekly revealed as she discussed the Santa Clarita, Calif.-based animal sanctuary, which also has locations in Missouri and Tennessee. "In the future we are going to look at other farm animal sanctuaries or activist groups."